Think you’re too small to bother with CI? Think again.
1. Online and social media can undermine any business. The rise of online and social media and other channels mean even small, niche companies may be subject
to instant, potentially damaging comments and ratings. A
few unhappy employees, surly customers or clever
competitors can quickly impact your reputation with the
reach of today’s online networks. Anyone within your
ecosystem can deliver any message about you through
myriad non-traditional channels. Having the ability to
understand the force, velocity and veracity of near-real
time information will help improve the success of your
growth strategies, reduce risk and boost financial
2. Information moves and changes too fast for
traditional intelligence. With the almost infinite
interconnectivity of the internet, information travels
so fast and far that your company needs to operate in
real-time, or at least near real-time. Traditional
approaches to intelligence gathering—time-consuming
studies, static industry reports, and look-back
analyses—are no longer sufficient to sustain your
competitive lead. In a crisis, for example, you must
track the velocity, intensity, and relevance of
constantly changing conversations and trends in order to
craft the right intervention at the right time. Bad
information or just bad timing can cause a bad situation
to unravel rapidly.
3. The sheer number of factors you need to understand
can be overwhelming. To control risk, optimize your
reputation, and boost business value, you need to
increase your influence over both internal and external
environments. Historically, it was far easier to control
internal factors such as operations, the workplace,
client experience, leadership, and the quality of your
products and services. Today, however, it is critical to
influence or at least understand a growing variety of
external factors as well—market dynamics, social and
traditional media, stakeholders, competitors, and
demographic shifts, to name a few.
What, then, is the solution?
A modern Corporate Intelligence capability can be scaled to fit the needs of any enterprise, empowering you to gain and retain competitive advantage. How? First, by accessing literally millions of online sources and finding correlations between any set of external parameters and your organization’s brand equity, reputation, financial value, and material risk. Second, by converting these linkages into real-time trends and actionable intelligence over which you can begin to exercise greater control.
CI is a key strategic asset and competitive advantage
when developed and managed correctly. It touches all
aspects of the business, from your employees to your
customers and other stakeholders. A mature CI
capability goes beyond mere data capture using
sophisticated technology. To develop timely, relevant
and valuable insights across your ecosystem, it must
also integrate human research and decision-making
processes, and serve as a platform for better
collaboration and innovation.
At Northshore Consulting, we help companies across markets develop and leverage CI across a wide range of strategic initiatives:
Contact us to find out how we can help you achieve your long-term growth and find your TRUE NORTH.
For more information please contact us @ firstname.lastname@example.org or +13468001067.